My resume

Nathalie Cohen Sheffer

Experienced Marketing Content Writer, Journalist, Blogger, and Translator (English & Hebrew)

Summary

Experienced bilingual marketing content writer, journalist, and translator, specializing in English and Hebrew. Partnered with top high-tech companies, lifestyle brands, advocacy organizations, and B2B/B2C businesses to deliver impactful marketing, product, and diverse content solutions.

Experience

Writing, editing, translating, transcribing and managing content for dozens of companies and brands as a Freelancer since 2019, including:

January 2022– Present Copywriter, Content Writer and Social Media Writer, SABON

Writing English newsletters, blog posts, copy for banners and stores, social media posts, and more.
From June 2024-December 2024, I wrote all the copy for SABON Israel including banners, newsletters, SMS, social media posts, translations, campaigns, etc.

November 2023– March 2024 Product Marketing Manager and Freelance Marketing Content Writer, SysAid

Working in the Product team as a part-time freelancer. Writing emails, presentations, website pages, scripts for the Management team, and Community posts. Transcribing, editing and proofreading, narrating, brainstorming new product ideas, and more. Working alongside members of the Product team, Marketing Team, and Legal Department.
Working with the Marketing department to create landing pages, communications, newsletters, decks, competition registrations, etc.

May 2021– April 2022 Journalist and Content Writer, JNF-USA

Independently researching and interviewing several people and organizations in Israel and abroad for each article related to the many projects that JNF-USA is involved in. My articles have been published in international publications, including The Jerusalem Post, Times of Israel, and more.

September 2024– Present English and Hebrew Content Writer, Translator and Editor, Biogal

Writing, editing, and translating scientific articles and entire web pages; writing social posts.
Working closely with the Head of Marketing and the company’s Lead Veterinary Medical Advisor.

September 2019– Present Content and Marketing Writer, Editor, Translator & Transcriber, Yehoshua TBWA

Transcribing videos and translating them, translating presentations and ad campaigns, proofreading texts, and delivering on tight deadlines for leading brands including Toyota, LG, McDonald’s, and more.
Communicating and translating campaign ideas, Israeli slang, and expressions accurately.

May 2019– Present English and Hebrew Content and Marketing Writer, Cellosite

Researching and ghostwriting marketing blog posts on a variety of subjects.
Writing App Store descriptions in Hebrew and English adhering to SEO keywords, character limits, and specific briefs and target audiences from a variety of clients in different fields.

November 2020– February 2021 English Content Writer, Wix.com

Writing general, top-of-the-funnel ghost-written blog posts for Wix’s blog, focusing primarily on marketing, branding, and small business tips.

March 2019– September 2020 Narrative and Script Writer, Crazy Labs

Working alongside Game Designers, Marketing Managers, and Brand Managers to execute and deliver on tight deadlines. Writing scripts, storylines, and dialogues for several game apps, including My Horse Stories, JoJo Siwa - Live to Dance, and Super Stylist.

April 2017– March 2019 English Content Writer and Social Media Coordinator, Viber

Writing between 2-3 articles per week for the Viber blog and pitching article ideas to international blogs, marketing websites, and online magazines.
Writing, brainstorming and coordinating new posts for Viber’s Facebook, LinkedIn, and Twitter pages.
Analyzing Google Analytics data for Viber’s blog to gain insights about its audience and their interests.
Working closely with various teams within the company and abroad to create UX copy, localization texts, PR articles, blog posts, and more.

September 2016– April 2017 English Content Marketer and POC, Ranky

Writing content for startups in the form of articles, blog posts, thought leadership pieces, and listicles, which were published in top-tier marketing publications, including Crazy Egg, Entrepreneur, Marketo, Problogger, and Smarta.
Managing freelance writers, coordinating deadlines, and editing their work according to SEO guidelines.
Researching relevant top-tier marketing and niche publications, and reaching out to online publications.
Pitching original ideas to editors and maintaining contact with editors to coordinate publications.

February 2016– August 2016 English Content Writer, Wix.com

Writing content and editing the work of team members for Wix’s ADI (Artificial Design Intelligence) system, which auto-populates any user's Wix website.
Writing and editing unique content for thousands of business types
Researching and organizing web templates to suit any type of business and implementing backend data
Coordinating with a large team of Designers, Developers, and QA Engineers to implement new ideas and make changes to the system’s content

January 2013– February 2015 Hebrew Main Freelance Content Writer, Mako

December 2014– November 2016 Hebrew Main Freelance Content Writer, Saloona

January 2015– January 2016 Hebrew Main Freelance Content Writer, Onlife

Researching and pitching original article ideas daily. Writing 4-5 articles daily for most Mako channels and serving as the main content writer for Mako’s Women’s Channel, Fashion Forward, Home Channel, Travel Channel, Home and Family, etc.
Writing opinion articles focused on lifestyle, fashion, beauty, and women.
Conducting phone and face-to-face interviews, working alongside several Editors, and delivering on extremely tight deadlines.
Researching relevant topics for each channel, translating articles from English to Hebrew, and pitching original article ideas on a daily basis.

January 2007– Present Narrator, Dubber and Singer, Ulman Media, Yehoshua/TBWA, Brainpop Israel, VizuVizu, SysAid, etc.

Education

2010 – 2012 Master of Fine Arts in Script Writing, Tel Aviv University

2007-2010 Bachelor of Arts, English Literature and Interdisciplinary Art Studies, Tel Aviv University

2011 Theater Script Writing Course with Playwright Madelyn Kent

1999-2005 Full Matriculation with focus on Music Studies (Singing), The Jerusalem Academy of Music & Dance High School

National Services

2005-2006 Art Guide through “Shlomit”, Wolfson Hechal Shlomo Museum of Judaica

Languages

Hebrew: Native; English: Native

Recommendations are available upon request.